What is On/Off Page SEO?

There are many aspects of off-site search engine Optimisation that almost every SEO expert is familiar and aware of, including link building, blog commenting and social bookmarking and tagging for external meta data. Let’s not forget however, that there is an entire practice of site structure, keyword density and on-page factors as well.

There are many tactics one can work with to optimize site pages for on-page SEO which may result in a higher rank for each of your site’s web pages.

On Page SEO?

  • The Meta Keywords, Description and Robots tag— Google used description copy to market your site in its results, treat this as optimized sales copy. Make sure your sitemap.xml page is CONSTANTLY called up to the search engines
  • The Title Tag –  The MOST important aspect of on-page SEO, just take our word for it.
  • The Body Text – (focus on the body text in bold, for this denotes strong emphasis to the search engines)
  • The first sentence in the body text and the first words used per sentence – are the most important ones for advanced on-page SEO necessities (Make it humanly readable and SE readable — The words used in the first sentence are most important due to the implementation of Google’s LSI algorithm)
  • The URL – The sub directory folder and page of content should be SEO’d (i.e. http://yoursite.com/real-estate/real-estate-marketing-ideas.com would fetch a high ranking for a page dedicated to real estate marketing ideas – especially with many highly authoritative, relevant, deep in-bound links)
  • The H1 and H2 Texts – are highly important – Why? They show the search engine the main subjects and Table of Contents for the content to be indexed. Make these keyword friendly and reflective of your page’s title tag.
  • Same Site Link Texts— The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site — even though it seems excessive, having variations to your targeted keywords would also help when linking out to other pages within your site.
  • Same-Site Link URLs – Not only should you be using your keywords to describe pages within your site, those URLs you link to must have SEO URLs ( eg: http://domain.com/your-keyword.html)
  • Outbound Link Text –  Resources you link to must be SEO’d – If you are an internet marketing site and are linking to an email marketing company (email marketing software in this instance), you would use “Put your internet marketing on auto-pilot and use the best tool for internet marketers today – internet marketing email software. Then just use other variants to internet marketing.
  • IMG Alt Tags –  Your images should be described via ALT Tags with the keywords you are optimizing for – If your image is hosted on your web-host, the file name of the images should also be SEO’d — If you have an image about polar bears have it be polar-bear.jpg in your images folder.
  • Keyword Density –  8% is excellent and doesn’t seem spammy, if you have a 500 word article, then 40 of those words should have variances of the search term you are targeting, if this seems excessive, lower the keyword density down to 5% and you will only need to add 25 variances/instances of your keyword. And that’s just a start… (Keyword prominence is big, but not worth a discussion).
  • HTML comments should have your SEO terms in them (!!) – As a question to the relevancy this has to your ranking, I am unsure, but most of the large sites have html comments connected to their search terms. If you end up doing an analysis of your on-page content, you can find out if the high ranked sites for your keyword use HTML comments tagged to the keyword(s) being targeted.

Off Page SEO?

Imagine the results when you are capable of having your pages SEO’d to the point of perfection with inbound, highly authoritative links from relevant sites coming to your “perfected” article. After this on-page Optimisation is complete and your articles or blog posts are written in a “viral”/quality-like way, the best course of action is to build links and links.

There are many ways to build links discussed around the web, there have been articles showing 101 ways to build links, 200 ways, etc.

What most people need is not a HUGE list of link building techniques but only the most valuable techniques/the most simplified techniques. The 6 best styles of links may be found based upon :
  • Directory Linking
  • Article Linking
  • Inbound Linking
  • Outbound Linking
  • Social linking and blogging
  • Other video and viral content and linking

Give more than expected and people will link to you from across the web. According to the compilation of EVERY link building technique out there, we have come to conclude the following tactics as the most far reaching and over-arching techniques a webmaster/SEO/SEM can do. Here they are:

  • Article Distribution – Article submitted to a great number of blogs, directories and forums area great way of generating traffic to your website.
  • Blog Commenting – This is the best way to build links, regardless of the no-follow, you will be capable of making friends with the blogs you comment on most. Networking on the web is the way of viral link building.
  • Submit Your Blog & RSS Feed – Live feeds and blog submission is a another great way to generate traffic back to your website.
  • List Your Site in Directories – Submitting your website to a host of Directories including relevant and business directories is a great way to generate local and nation visitors to your website.
  • Trending and Tracking – to find the latest and Meme-ist stories — Catch and follow the memes in order to build links based upon popular stories (Finding stories off the front page of the Social Bookmarking sites for inspiration is a great idea).
  • Get .Gov links by doing work for the government on a free basis/writing reports for them (i.e. be creative – .Gov SEO Ideas/Reports)
  • Do the same for .edu’s – Drop ads on the student job boards and drop links on internship opportunities (Many other options here – Idea: Pay college students for links on their .edu’s and build links to their personal student sites in order to get GREAT .edu links)
  • Do Reviews – on sites such as ePinions, Alexa, Amazon, the Whois Wiki, etc.and answer questions on Yahoo Answers. Put in good words and create an authority for yourself.
  • PR 3.0 –  Do Squidoo lenses on your topic, Start a wiki on Wikia (/start your own wiki), write Wikipedia articles related to your firm, Googlepages, Blogspot, Myspace, WordPress, Typepad blogs and Spaces.Live.com.
  • Buy Links and Request Links – Use Text – Link-Ads, you shouldn’t get in trouble no matter how fearful Google tries to make you feel. We HIGHLY recommend hiring us to build your liniks as we have a team of professional SEO specialists on hand top start manually creating links back to your website.
  • Forum, Group Postings and Classified Ads –  Write relevant and thoughtful posts on the largest forums and groups, do not spam and you will be forever rewarded with thousands+ of links. Post CraigsList, Kijiji and USFreeAds as well as ads on other classified ad sites and build links through them.

More to come, those are only the beginning ideas. There are so many other ways to build links and tens to hundreds of thousands of webmasters are using those same techniques. Widget creation, Facebook app utilization and other ideas are on their way for link and traffic building

Please contact us if you require any more SEO information.