SEO and Marketing

159 Web Design Oxford now offers a first class Search Engine Optimisation (SEO) service to make sure your business is one of the websites potential customers can find. With our range of Search Engine Optimisation services we will help you unleash the full potential of your online business.

The competition in today’s online market is fierce. For each facet of any given market the minimum typical count of web sites all vying to be in that important first page of search engine results will number in the tens of thousands. Getting your website as close to the top as possible is more important than ever before: today’s consumer rarely ventures past the first 3 pages of Google results.

The average business cannot afford to let its website get lost in the shuffle. Your website is your first step in establishing and building a relationship with new clients. Your website is like a salesperson who never sleeps: 24 hours a day, 365 days a year your website is online and able to answer any questions your clients may have. Given that the majority of UK consumers now conduct before-the-fact research the companies with whom they want to do business, it is imperative that your business website be as visible and highly ranked as possible. It’s highly likely that if your clients can’t find your site and the information there, they will go with a competitor.

Our Search Engine Optimisation services include:

  • SEO Page Optimisation & Keyword Placements
  • Localized and get-targeted SEO
  • SEO Copywriting
  • Building Custom SEO Websites
  • Link Building
  • Search Engines Submissions
  • Directory Submissions
  • Ongoing SEO Campaign Management
  • Social Networking and submission
  • Search Engine Optimisation Submission Report
SEO (Search Engine Optimisation) is as complicated as the site development itself. We have seen numerous websites offering services you do not need and explaining to you in terms you just cannot understand, even we have trouble and we do this for a living. We have spent most of 2011 researching and developing a better way to give our clients the best possible service for the lowest possible price.

When it comes to SEO no two websites are the same if you lay two websites side by side one may need off page SEO and the other may need on page SEO. The way we approach every SEO campaign is based on the full SEO on page and off page audit.So how do we decide the right package for your Website?

1. Website Audit:

Initially we carry out a Top 10 Optimisation Audit of your website using a combination of techniques to get our clients the best possible search engine rankings. The activity is split into two key phases, ‘On Page SEO’ & ‘Off Page SEO’. In simple terms we check your website for all the items listed below against yourn top 10 competitors, i.e. page one of google.

Read more about the Top 10 audit here

a. On Page – We look at your site content and structure in the same way that the search engine do. We base our audit around the most popular search engine algorithm’s.

b. Off page –  We then focus on what is going on externally to your site such as inbound links, blogging and social and viral linking.
On Page Audit:
Off Page Audit:
We check your physical website for:
  • Meta Keywords
  • HTML Validation
  • Keyword Density
  • Body Text
  • Search Engine Friendly URL’s
  • H1 and H2 Tags
  • Same Site Link Texts
  • Same-Site Link URL
  • Outbound Link Text
  • IMG Alt Tags
We then carry out an offsite audit which includes the following:
  • Directory Linking
  • Article Linking
  • Inbound Linking
  • Outbound Linking
  • Social linking and
  • Blog Posts
  • Twitter setup and synchronisation
  • Facebook setup and synchronisation
  • Link Wheel Creation
  • Other video and viral content and linking

2. Assessment Reporting:

Once we have carried out a full on page and off page audit we will then using the Audit Report discuss with you exactly how we build your Campaign to benefit your business and only deliver the services you need. This saves us time but more importantly YOU MONEY. Many of todays SEO companies are happy to sell you packages that are priced way to high and not at all benificial to your business.

Once your are happy to proceed and we have taken your first payment we will begin the campaign straight away

You can read a more detailed explanation of On and Off Page SEO here

If you take out any package worth more than £99 over 2 months we will then refund your audit fee (£19.99).

3. Ongoing:

Marketing your website is not an overnight process and can take weeks even months, so please be patient and you will achieve your goal. In all honesty we would suggest “initailly” running your campaign for 3 months. The fatal error is to hit your target i.e. page one then stop your campaign only to roll back down the search engines. On the other hand if you have reached your goal after 3 months then we will carry our a further Audit “For Free” and see how we can reduce your package.

We will send you a weekly report, which will give a detailed report on what SEO we have carried out, all links and feeds will be listed so you can check all the work we have carried out.

Still not sure then why not watch our 10 minute video which will explain the full process.